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In the eyes of prospective employees, the ideal workplace has drastically changed from just a space to work in, to a destination – and employers are being urged more than ever to keep up with demand. However, as the trend of the ‘cool office’ continues to spread, businesses are faced with difficult decisions – not least because they don’t have Google-sized budgets at their disposal.
Regardless of whether you want to blame Silicon Valley or your flashy competitors, the ideal workplace has outgrown its roots as a traditional office space – and employers must now keep up if they want to successfully retain their best workers. But does creating a ‘destination’ really involve installing a slide, ball pit, and fully stocked bar? We beg to differ.
A Destination Over a Workplace
The combination of cloud-based technology and flexible attitudes towards working have made carrying out your duties remotely from anywhere in the world an immediate possibility. The problem with this (aside from data roaming charges) is that your team don’t feel quite as connected. Add to this the very public display of dream offices in Silicon Valley, and it’s easy to see why expectations have changed among employees.
To remedy this, employers are being urged to approach the very idea of the workplace differently, creating a destination where employees are happy to spend 40 hours a week, whilst their mental, physical, and social needs are met within the work environment.
Of course, this idea of a ‘destination’ is far deeper than great décor and plenty of breakout areas a la Facebook HQ – it needs to be a place where people feel welcome and able to thrive.
Putting People First
The destination workplace, argues Lendlease’s Jonathan Emery, should put people first in order to keep them engaged and happy to be present. Whilst this explains why so many employers are happy to splash out on recreational facilities, it also suggests a much more straightforward solution in the likes of good property management.
The correct approach to putting people first in the modern workplace should start with how their environment is cared for, and how they can feel welcome even without pool tables and eye-catching knick-knacks on display.
Presenting employees with a fresh, clean office – for example – better shows the commitment that employers are making towards their health and their environment. The value of this commitment goes far beyond placating the team with regular pizza deliveries, and creates a space conducive to productivity and happiness.
Placemaking Makes the Place
Turning the workplace into an alluring destination for employees will take more than just cleaning, however: the idea of place-making is also playing an important role in empowering employers to meet expectations.
Place-making is a complex process which involves different parties collaborating on the design, layout, tech capabilities, and attractiveness of creating a ‘place’ in order to promote good health, wellbeing, and satisfaction in surroundings.
Immediately, it becomes clear that the ethos of place-making – quite literally to create a ‘place’, rather than just an office – ties in beautifully with employers striving to develop a workplace destination. Using the philosophies on offer, employers can create an attractive locale built to address more complex needs among their employees.
Reaping the Benefits
But where do employers benefit from working with a property management company to encourage a thriving workplace destination? Aside from the obvious ability to better attract a modern workforce with modern expectations and demands, employers are also finding retention a much less treacherous area to navigate.
After all, employees working in such environments often find themselves proud of their surroundings and happy to be there working, making it much easier to dismiss the notion of leaving.
Happiness also plays a large role in why employers are taking the destination route: happier employees are much more productive, speak more highly of the company, and are more likely to create a welcoming company culture that impresses both clients and new hires alike.
The Place to Be
To summarise, your workplace needs to be elevated beyond just an office in order to provide modern employees with the kind of environment they’ve grown to be accustomed to.
But this is an exercise that goes far deeper than buying a team games console: the office must become a destination for employees – one which is built around putting their needs first, and which is approached through the philosophy of place-making.
As remote working continues to rise in popularity, and recruitment hinges increasingly on the state of the workplace, creating a destination employees are happy to travel to day-in, day-out, is becoming a priority for businesses. With that in mind, it’s time to ask yourself the question: is your workplace just an office, or a destination?
Is your office a destination? Put your people first with great property management that revolutionises the workplace without breaking the bank – and not a ball pit in sight. Get in touch with Crowd UK to find out more.